Home » Apple lied about iPhone X screen size and pixel count, lawsuit says

Apple lied about iPhone X screen size and pixel count, lawsuit says

Apple lied about iPhone X screen size and pixel count, lawsuit says
Apple lied about iPhone X screen size and pixel count, lawsuit says

Two iPhone owners resisted Apple on Friday asserting that provider misrepresents the display resolution and display size of its latest version iPhones.

The litigation, filed at a Northern District of California court in San Jose, on behalf of plaintiffs Christian Sponchiado and Courtney Davis, alleges that Apple’s advertising claims concerning the iPhone X, iPhone XS, also iPhone XS Max are deceptive.

The complaint claims the three iPhone versions don’t have the advertised number of display pixels — 2436×1125 for the iPhone X and XS, and 2688×1242 for your iPhone XS Max — the promoted display dimensions as measured in inches.

The alleged discrepancy has been reportedly a result of Apple’s top-notch layout, which reduces screen region, of the organization’s addition of non-screen regions in its own stated specs, and its own usage of Samsung OLED displays, that have just two subpixels per screen pixel instead of the three used in LCD screen layouts.

Unlike LCD-based iPhones which use an RGB stripe pixel setup, the OLED screen from the iPhone X, XS, and XS Max is based on a diamond-shaped pixel setup. This PenTile arrangement, as Samsung calls it, has twice as many green pixels as blue and red ones. The light of those subpixels has blended to form a particular pixel shade.

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Having fewer subpixels means increased display longevity — less present is needed for a specified luminance, allowing for a longer lifespan. The plaintiffs claim the arrangement enables Apple to decrease its manufacturing costs while deceiving users that its OLED displays match the clarity of RGB displays of the exact same resolution.

“The iPhone X Merchandise is promoted as with 2436×1125 pixels, but actually doesn’t use accurate pixels using red, green, and blue subpixels in each pixel,” the complaint states. “Rather, the Product has just false display pixels, with two subpixels per fictitious pixel (2436×1125×2 = 5,481,000 subpixels), also it doesn’t really have some subpixels whatsoever at the notch on peak of the display or at the display-area corners”

As a point of contrast, the complaint states that the iPhone 8 Plus includes a greater quality display compared to the iPhone X since it’s more subpixels (1920×1080 pixels×3 subpixels per pixel = 6,220,800 subpixels).

The authorized filing claims that the iPhone X really has a usable display area of 2195 x 1125 pixels, roughly 10 percent less than promoted. Additionally, it takes issue with the display dimensions.

“The display is promoted as being 5.8 inches (approximately 5 and 13/16 inches), but is just about 5.6875 inches (5 and 11/16 inches),” the complaint states, asserting that Apple steps its displays as though they were square. In reality the iPhone versions at issue have curved corners, all which cuts the diagonal screen size by roughly 1/16 of the inch.

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Apple’s advertising copy asserting that its iPhone is”all display,” the suit claims, is untrue.

The lawyers for the plaintiffs are attempting to get their litigation known as a class action. But it is too soon to tell if that is very likely to take place. Apple is the goal of several such complaints. Last month, the problem was shortage of atmosphere filters in its laptop and desktop computers.


About the author


Vineet Maheshwari

Vineet Maheshwari is a passionate blogger and relationship oriented digital marketing consultant with over 10 years of experience in SEO, PPC management, web analytics, domain investing, affiliate marketing and digital strategy. He has helped high tech brands connect with customers in an engaging manner, thereby ensuring that high quality leads are generated over time.

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