Fueled by advances in technology and a growing preference among buyers for digital interactions, the real estate market has seen an increasing number of homeowners opting to sell their properties online. According to the National Homebuying Survey conducted in 1981, newspaper ads were the second most important information source in home searches, after agents.
Fast forward to 2020, a staggering 97% of homebuyers used the internet as their primary tool, marking a significant shift in the way people search for homes. Apple products have played a significant role in this shift, making it easier than ever to sell your home online. Here are a few examples of how you can use Apple products to streamline the home sale process:
- Use the iPhone or iPad to take high-quality photos and video tours of your home.
- Use FaceTime or other video conferencing apps to conduct virtual tours with potential buyers.
- Use Apple’s Notes app to keep track of inquiries and offers.
- Use Apple Pay to securely accept payments from buyers.
In this article, we’ll take a closer look at some tips and strategies for selling your home online with Apple products.
Take High-Quality Photos and Videos
One of the most important aspects of selling your home online is providing high-quality photos and videos that showcase your property’s best features. Apple devices, such as the iPhone 14 Pro are amongst the best on the market when it comes to taking photos.
To ensure that your photos and videos are of the highest quality, keep the camera steady with the use of a tripod. Lighting is also a crucial factor that can greatly affect the quality of the photos. By using natural light and avoiding flash, you can create high-quality images that showcase your property’s best features and make each room look as inviting and attractive as possible.
Once you have taken your photos and videos, you can edit them using Apple’s built-in editing tools like iMovie to enhance the colors, brightness, and contrast making your images more visually appealing to potential buyers.
Use Virtual Tours
Virtual tours are an excellent way to give potential buyers a detailed look at your property without them having to physically visit it. With Apple’s Matterport app, you can create a 3D virtual tour of your home using your iPhone or iPad. This app allows you to capture every detail of your property, from the layout of each room to the texture of the walls and floors.
Once you’ve created your virtual tour, you can easily upload it to your listing on real estate websites like Zillow, Redfin, and Realtor.com, making it easy for buyers to view your property from the comfort of their own homes. If you are looking to sell a house in the Wisconsin area, CB Home Solutions can help you arrange a fast, for cash, sale.
Control Smart Home Devices
If your home has smart home devices, such as smart thermostats, smart lights, or a smart security system, you can use Apple’s HomeKit app to control them from your iPhone or iPad. This can be a great selling point for potential buyers who are interested in smart home technology.
With HomeKit, you can control your smart devices with voice commands using Siri or create automated routines that adjust the temperature, turn on lights, and lock doors at specific times of the day. By showcasing the convenience and energy-saving benefits of your smart home devices, you can make your property more attractive to potential buyers.
Showcase Your Neighborhood
When selling a home, it’s important to not only present the property itself but also the surrounding neighborhood. With Apple Maps, you can create a custom map that highlights nearby attractions, restaurants, schools, and other points of interest. This can help potential buyers get a sense of the area and what it has to offer.
Once you have created your custom map, you can share it with potential buyers via email or social media. This can help to showcase the neighborhood and all it has to offer, which can be a powerful selling point for your property, increasing your chances of a successful sale.
Keep Your Documents and Photos Organized
When selling your home, you will need to keep track of many documents, including contracts, inspection reports, and closing paperwork. With Apple’s iCloud, you can store all of your important documents and photos in one place, making it easy to access them from anywhere and share them with potential buyers and real estate agents. You can also use iCloud to create folders for each stage of the selling process, such as “Staging the Home,” “Marketing the Home,” and “Closing the Sale,” to keep everything organized and easily accessible.
Selling your home online with Apple products can be a great way to streamline the selling process. By using the tips and strategies outlined above, you can create an online listing that showcases your property’s best features helping you sell your home online with ease and confidence.