By Gustavo

The newly launched iOS 15 has left people excited and they seem to not get over the hidden features anytime soon. While some new features have left them scratching their heads, the response to these has been quite good.

One such feature is the “Notify Anyway”. Users have come across this particular feature while using iMessage in the iOs services. The “Notify Anyway” features generally pops out when the person one is trying to call has his or her notification silenced. This option appears just below the notification stating “the person had notifications silenced”.

When an active Focus mode delays or disables notification for a app that is compatible with it, the status for such action appears with the said application. It notifies the person trying to get in touch via the same app. The “Notify Anyway” let’s you get in touch with the person, even if their focus mode is active i.e, urgent delivery of messages takes place.


The rebranded DND feature on iOS 15 now known as “Focus” allows you specifically to fabricate various modes customized just in accordance to your own routine. Yes, a DND that works according to your schedule. You can manage the apps you have and the notifications you receive according to your own requirement during that “Focus” period. This feature is particularly designed by Apple to keep people less distracted and focus more on things the users really wants to. It helps the users in filtering out the notifications.

The best part of this feature is users can create their own customized home screens with only necessary apps that would be displayed while “Focus” mode is in play! The other users trying to get a hold of the user in “Focus” mode via a compatible app will be automatically notified of the user’s unreachable status. When a user is in “Focus” mode on an Apple device, it gets synced to all the other Apple devices of the said user as well.

So, “Notify Anyway” is simply a feature that lets you surpass the “Focus” and get your urgent messages delivered to the person. In other words, it is an SOS feature. Apple let’s you use this feature to urgently notify or get an important message delivered in case you really need to reach out to the person.

This also means that the message would get deliver via “Notify Anyway” even if the said person is in “Focus” mode and does not wish to be disturbed.

However, if the person you want to get in touch with has the “Focus Status”turned off, you won’t be able to send the message as there won’t be any “Notify Anyway” features provided to you.

The “Focus” and “Notify Anyway” seem to be really important features as they are framed keeping in mind both the customisation of do not disturb aspect and the SOS urgency. Apple has been concentrating more and more on the user experience with its new OS.

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By Gustavo
He is a senior writer at Gustavo has good knowledge about the online world (especially digital marketing) and loves to share ideas with visitors. He has a good experience of writing about Apple since he used every Apple products like iPhone, Apple TV, Apple Watch, Mac, etc.

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