Social media has generated a consistent need for content consumption. People like skimming through their feeds to find anything to pass the time, whether it’s video, GIFs, or links to articles.
TikTok is booming! With 850 million active users globally, most firms are eager to make TikTok marketing a success. It is believed that there are currently over one billion monthly active TikTok users globally, including over 100 million in the United States alone.
When it comes to social media platforms like TikTok, time is crucial, but you also need to consider timings to post. If you post too soon, the majority of people will be asleep. If you post too late, many people will already be at work. Yes, you may time your material perfectly, but if your content isn’t all that fantastic, it won’t wow anyone, and there’ll be little sense in sharing it.
CONSIDERING “FOR YOU” SECTION
The ‘For You’ area is one of the reasons why determining the optimal time to publish on TikTok is critical.
The ‘For You’ part is one of TikTok’s most popular sections. It is believed that up to 75% of the user’s time is spent here. If you want to reach the most people across the world, you must examine all of the users in each nation and when they prefer to visit their favourite social media site. This is where individuals can discover fresh material from folks they don’t already follow.
According to surveys, here is where individuals spend the majority of their time on TikTok. It’s comparable to Instagram’s Explore tab. The objective here is to generate immediate responses when individuals visit this area. That means getting the content to them at the proper moment. People will see your material in this section, respond to it, and the platform’s AI will begin delivering it to additional people.
CONSIDERING “AUDIENCE LOCATION”
TikTok, like many social media sites, has a worldwide user base. In Thailand, for example, one in every seven persons has downloaded the app. There are approximately 20 million users in India, 150 million in China, and over 14 million in the United States.
If you live in Thailand and have a large number of followers you will find is in India and Thailand, the time difference is just about an hour and 30 minutes. In reality, with such a little time change, your posting schedule will be unaffected.
If, on the other hand, you have a significant following in North America and the United Kingdom, that’s a different story. You’ll need to prepare and arrange material to accommodate an eight-hour time difference.
ITS ALL ABOUT TIMINGS!
When it comes to uploading on TikTok, timing is everything. Finding the best moment to upload material on social media is difficult. Sure, there are numerous statistics and ideas for various platforms available, but trends emerge and alter on a regular basis.
TikTok used to have a chronological feed, but that was changed in 2020 with an upgraded algorithm that prioritises posts with more involvement, which means that the more likes and comments your post receives, the more people will view it!
Making the decision to upload on TikTok is the first step in increasing your worldwide visibility. The next step is to figure out when is the optimum time to accomplish it. The big drawback here is that in order for these data to be meaningful to you, you must consider your own time zone as well as the location of your visitors.
BEST TIME TO POST ON TIKTOK!
Time zones are quite important. Influencer Marketing Hub examined over 100,000 TikTok posts for engaging trends and discovered that the hours listed below are the greatest times to publish every day, all in Eastern time.
TikTok provides to a worldwide audience. 5:00 a.m. in Los Angeles corresponds to 8:00 a.m. in New York, 1:00 p.m. in London, and 10:00 p.m. in Sydney. Determine where the majority of your target audience resides. The highest total engagements in this research were on Tuesday at 9 a.m., Thursday at 12 a.m., and Friday at 5 a.m.
According to popular surveys, the ideal times to post on TikTok in 2022 are between 6:00 AM and 10:00 AM and 7:00 PM and 11:00 PM, EST. The days with the most engagement are Tuesdays if you post by 9:00 a.m., Thursdays if you post by 12:00 p.m., and Fridays if you post by 5:00 a.m. This means you may experiment with both postings at night and in the morning.
To summarise, the greatest times to post on TikTok are between 6 a.m. and 10 a.m., and the best days to post on TikTok are Tuesday, Thursday, and Friday.
- Monday: 6 AM, 10 AM, 10 PM
- Tuesday: 2 AM, 4 AM, 9 AM
- Wednesday: 7 AM, 8 AM, 11 PM
- Thursday: 9 AM, 12 AM, 7 PM
- Friday: 5 AM, 1 PM, 3 PM
- Saturday: 11 AM, 7 PM, 8 PM
- Sunday: 7 AM, 8 AM, 4 PM
That’s it folks! Hope you found what you were looking for. Keep in mind that timing is not everything, posting content with good material is also equally important.
Until next time, with another topic. Till then, Toodles.