Apple Vision Pro UK Release Date and Price

Vineet Maheshwari

The highly anticipated Apple Vision Pro mixed reality headset officially launched in the US on February 2nd, 2024, with a starting price of $3,499. However, many people in the UK are wondering when the device will be available to purchase locally and how much it will cost.

Release Date of Apple Vision Pro in the UK

Apple has stated that the Vision Pro will come to more countries later in 2024 following the US release but has not provided specifics. It is speculated to release in June or July 2024 in the UK.

According to Bloomberg’s Mark Gurman, sources within Apple indicate that the UK and Canada are lined up to be the first two international markets to get the Vision Pro, potentially before the end of 2024. Separately, analyst Ming-Chi Kuo predicts that Apple will likely launch the headset globally before its Worldwide Developers Conference (WWDC) event in June.

While an exact UK release date is still to be confirmed, expectations are that it will arrive at some point in mid-to-late 2024 based on these reports.

Pricing in the UK

The base model Apple Vision Pro with 256GB of storage retails for $3,499 in the US. In typical Apple fashion, a direct conversion of this price to pounds would mean a £3,499 starting cost can be expected in the UK.

Higher storage tiers are also available in the US – $3,699 for 512GB and $3,899 for 1TB – which would translate to approximately £3,699 and £3,899 in the UK.

Additional costs on top include:

  • ZEISS Optical Inserts: $99 for readers or $149 for prescription lenses
  • Accessories: Such as a $199 travel case for the headset

In total, buyers can expect to spend around £3,500-4,000 for a complete Apple Vision Pro setup with accessories and optical inserts in the UK. Of course, nothing is confirmed yet in regards to exact pricing and some fluctuations are possible.

Order the Vision Pro from Overseas

For those hoping to import a unit from the US before the UK release, Apple has noted that some functionality could be limited:

  • Prescription optical inserts will only be shipped to US addresses
  • Certain content, apps, and features may be geo-restricted
  • Only supports English (US) language/typing

So, while using an imported Vision Pro in the UK is possible, full functionality is not guaranteed. There may also be additional import taxes and duties to consider that could drive up the total cost.


While eager technophiles await an official UK release date for the game-changing Apple Vision Pro headset, expectations point to a launch before the end of 2024 based on insider reports.

Exact pricing is still unconfirmed, but a direct conversion of the $3,499 US starting price suggests we can expect models ranging from £3,500 up to £4,000 including accessories.

Using an imported model from overseas is an option in the meantime, but functionality could be limited until the full UK rollout. So, patience may be key for those hoping to get their hands on Apple’s first push into spatial computing.

Share This Article
Vineet Maheshwari is a passionate blogger and relationship oriented digital marketing consultant with over 10 years of experience in SEO, PPC management, web analytics, domain investing, affiliate marketing and digital strategy. He has helped high tech brands connect with customers in an engaging manner, thereby ensuring that high quality leads are generated over time.
Leave a comment

You cannot copy content of this page