A popular pop star that has the
highest followers on Instagram (158 Million), Selena Gomez has recently dropped
her new music video of the song “Lose
You to Love Me” on YouTube. The new music video is directed by Sophie
Muller and recorded completely with Apple’s latest iPhone 11 Pro that comes
with a triple camera lens at the back. The video is being promoted by Apple
under its “Shot on iPhone” advertisement.
This music video is not the first to
enter in the category of “Shot on iPhone”. More than five complete movies have
been shot on iPhone including “Tangerine” (2015) by iPhone 5s, “Unsane” and “Snow Steam Iron” by iPhone 7 Plus. Music
video of the song “No Love Like Yours” by Edward Sharpe & The Magnetic Zeros was completely shot on
iPhone 6S. Besides music videos and movies, some TV commercials have also been
recorded on Apple’s latest iPhone that particular year including automobile
giant Bently’s ad that was shot on iPhone
5s.
Most of the “Shot on iPhone” videos
and photos are criticized and it is right because they are shot by
professionals with expensive gears and lenses that deliver superior quality. So
this kind of photography or videography cannot be shot by other iPhone users.
All the users cannot have stabilizers, superior lenses, and other expensive
gears so these “Shot on iPhone” samples are too good to be real when they are
shot by professionals with additional gears.
But the director of Selena’s “Lose
You to Love Me”, Sophie Muller wanted to keep everything simple in the video
and so does the behind the scenes of the video says. The BTS video of “Lose You to Love Me” shows that the whole
music video is recorded on iPhone 11 Pro without any use of lenses. Although
some expensive cinema lightings and smooth stabilizers are used to keep the
phone steady and the result is far better.
The iPhone 11 Pro camera used in the
video is limited to moving and movies out but yes, some post-production has
been done on the video that can’t be done by other users. However, the final
result of the video is quite simple that we, with a little knowledge, can
create similar video at home and this could be the point of this “Shot on
iPhone” marketing mantra for 2019.
Apple’s iPhone is being used as a
smartphone for shooting movies, music videos, and commercials for many years.
The latest iPhone 11 Pro has a triple-lens camera setup that is able to shoot
in 4K resolution at 60 FPS, plus all the cameras capture the frames at the same
time.
We don’t know how many critics and
iPhone users will accept this “Shot on iPhone” example without debating. But we
do know that the music video sounds more honest and real than previous iPhone
captured media and users can produce this kind of results at home with a vision
and a little bit of knowledge of videography .